Thank you again for promoting my e-book and my work. In the interest of full disclosure, my e-book isn't the most downloaded book on the Web, although given I'm a dentist (and not as well known as someone like David Meerman Scott), I do get healthy downloads every month.
The new business is also generated through a well-optimized Website.
Rita Zamora
· 7 months ago
Hi JB,
Sometimes seemingly sour comments can hold silver linings... Interesting that the commenter thought web-savy dentists blogging, etc. are a dumb idea. The valuable lesson we learn from the commenter is that if dental blogs are boring, run-of-the-mill "brush and floss" filled blogs lacking personality or differentiating content, then they may be useless. This challenges dentists, dental practice bloggers and marketers to step outside the zone of traditional marketing...
I think Dr. Helaine Smith is brilliant. She took some risks blazing a new marketing trail and it's paid off for her (and it's a win-win situation as she's doing good in our world by providing beneficial content too!). Dr. Smith's success story is one more example, "writing on the wall," about how dentists (and all businesses) will need to change their mindset about marketing. Traditional techniques are dying (except for referral marketing).
Social media, new media and internet marketing options that are green, earthy friendly, patient-friendly and word-of-mouth friendly hold continued promise for the future...
Kudos to you JB for motivating interesting discussion.
Thornhill Dentist
· 3 months ago
In this new age when everyone uses computers and the internet to search for everything, web savy dentists have the advantage.
All Comments
Thank you again for promoting my e-book and my work. In the interest of full disclosure, my e-book isn't the most downloaded book on the Web, although given I'm a dentist (and not as well known as someone like David Meerman Scott), I do get healthy downloads every month.
The new business is also generated through a well-optimized Website.
Sometimes seemingly sour comments can hold silver linings... Interesting that the commenter thought web-savy dentists blogging, etc. are a dumb idea. The valuable lesson we learn from the commenter is that if dental blogs are boring, run-of-the-mill "brush and floss" filled blogs lacking personality or differentiating content, then they may be useless. This challenges dentists, dental practice bloggers and marketers to step outside the zone of traditional marketing...
I think Dr. Helaine Smith is brilliant. She took some risks blazing a new marketing trail and it's paid off for her (and it's a win-win situation as she's doing good in our world by providing beneficial content too!). Dr. Smith's success story is one more example, "writing on the wall," about how dentists (and all businesses) will need to change their mindset about marketing. Traditional techniques are dying (except for referral marketing).
Social media, new media and internet marketing options that are green, earthy friendly, patient-friendly and word-of-mouth friendly hold continued promise for the future...
Kudos to you JB for motivating interesting discussion.